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Virtual reality solutions for traditional product Showrooms & Museums

Vietnamese craft villages have long been as familiar as the breath of the countryside: the crackling sound of firewood in pottery kilns, the clacking of wooden looms at night, the faint scent of dó paper rising from freshly printed folk paintings. Yet in this era of Industry 4.0, those rustic values are finding a new path – broader, more enduring – connecting the old village to today’s world.

Virtual reality showrooms for traditional products have become a bridge that helps craft villages step beyond their small doorways, welcoming visitors from all directions, day and night, in the digital space.
From the warm glaze of Bát Tràng ceramics, the softness of Vạn Phúc silk like early morning mist, the rustic colors of Đông Hồ folk paintings, to the solid stone of Non Nước, the brown “eel-skin” glaze of Phù Lãng pottery, or the deep, fertile tones of Tân Châu Lãnh Mỹ A silk… each craft village is a story of life and people.

MOIVAO DIGITAL SOLUTIONS aspires to help preserve those values by building virtual showrooms and virtual museums that feel both familiar and new, fresh yet deeply rooted in the soul of rural Vietnam.

The digital shift of traditional product showrooms & museums

Today, visitors from all over the world may not yet set foot in a village, but they can already “drop by” through a small screen. International travelers, even before arriving in Vietnam, can fall in love from afar with bolts of silk and rustic pottery. Meanwhile, craft villages that have long worked quietly behind bamboo hedges now need a new “home” in the digital world – a place where those who have left can still recognize their roots, and those who have never been can feel compelled to visit.

For MOIVAO DIGITAL SOLUTIONS, digitalization is not just about a few photos or brief lines of introduction. It is about:

  • VR virtual showrooms (360 & 3D) that fully recreate the spirit of the craft village, so that viewers sitting in front of a screen still feel as if they are standing inside a real exhibition room, hearing ceramics gently clink against each other, catching sight of artisans bent over clay in the workshop, sensing light and space just as they would in real life.
  • Online museums of traditional products, where each crafted item is not only displayed but also interpreted through images, sound, and stories reminiscent of folk tales. Viewers can zoom in, rotate, activate narration and listen to villagers recount the origin of each product, as if an elder were guiding them slowly through every room.
  • Connecting visitors to real experiences, so that whether they are at a computer or on a phone, they can book tours, watch production processes with their own eyes, and purchase products while exploring. It feels like walking along a red dirt road leading into a craft village, where every step brings a new discovery and every viewpoint carries the warmth of the artisan’s hands.

Benefits of applying virtual reality to traditional product showrooms & museums

Immersive and intuitive experiences
In a virtual showroom – often referred to as a 360 or 3D tour – visitors step in and feel as if they are standing in a physical exhibition space. With a light swipe or a simple click, the entire scene opens up smoothly before them. Zooming in reveals every curve of the glaze, still warm in imagination from the kiln; silk strands shimmer as if they would feel soft to the touch.

Visitors can stroll along the display path as if walking through a village market at dawn, where every stall has its own story. They can rotate each object, examine every side, as though an artisan were placing a precious piece directly into their hands.

With a gentle tap on a small hotspot in the tour, the story of the craft begins to play; a warm narration rises like the voice of a master craftsman speaking by the kiln. They listen and want to keep listening, look and want to keep looking, because everything feels familiar and genuine, as if they were standing right in the middle of the village at that very moment.

Saving time for visitors & artisans
No long journeys, no waiting for opening hours.
With just a virtual showroom link created by MOIVAO DIGITAL SOLUTIONS, visitors can step into the craft village at any time – in the stillness of midnight or from another corner of the world. It feels like being far from home and suddenly catching sight of your own house, both comforting and reassuring.

Thanks to the virtual showroom, artisans are no longer exhausted welcoming one group after another with the same repeated explanations.

  • Tour groups from afar who need a clear view.
  • Wholesale partners who must inspect products carefully.
  • Young people who love tradition but are busy with modern life…

All of them can visit the craft village in their own way – gently, conveniently, without troubling anyone – yet still understand the essence and character of a craft passed down through generations.

Optimizing operating & communication costs
By creating just one virtual showroom (VR/360 & 3D virtual exhibition), a craft village gains a solid foundation for countless occasions throughout the year. From lively trade fairs and bustling exhibitions to major and minor promotional activities, the same showroom can be used again and again, still feeling as fresh as the first day.

On social media, on websites, or in promotional videos, that virtual showroom can continually reappear, helping audiences everywhere grasp the craft’s essence.

At the same time, valuable artifacts no longer need to be moved back and forth, avoiding bumps and damage. Items that artisans cherish like their own children or grandchildren can remain safely in place while still reaching people far and wide. That alone shows how meaningful and sustainable technology can be when placed in the right hands, and aligned with the heart of those who keep the craft alive.

Seamless product information & e-commerce integration
In the virtual showroom designed by MOIVAO DIGITAL SOLUTIONS, every product has a proper, dignified place – like being carefully arranged on a wooden platform in the ancestral craft house. Viewers only need to glance at it to see materials, techniques, and the story of the artisan behind the piece. Each product seems to carry with it a sigh, a gentle smile of the maker, making it feel warm and familiar.

These items are not displayed only for admiration. Every product can have its price, available quantity, and “Buy now” or “Order” buttons clearly shown, as convenient as stepping into a village market where you can simply reach out to take what you like. Everything feels natural and effortless, while helping craft villages open their doors to visitors from all directions without missing a single potential customer.

Integration with existing websites & systems
MOIVAO DIGITAL SOLUTIONS also takes care of integrating virtual showrooms into existing websites, as delicately as placing a new cabinet in an old house without disturbing anything. Wherever a 360 or 3D tour is embedded, it fits in seamlessly; visitors open the website and see the craft village appear in front of them, vivid and clear.

For those who do not yet have a foothold online, MOIVAO DIGITAL SOLUTIONS can build an entirely new 360 website – neat, fully SEO-optimized – like constructing a new, well-built house for the village in the heart of a bustling marketplace.

Beyond that, everything can be connected to chatbots, AI, CRM, OTA platforms, and payment systems, so that when visitors want to ask questions, book tours, or place orders, the entire process flows smoothly, like well water running down a bamboo trough, without a single snag.

Differentiation & elevating the craft village brand
A virtual showroom created by MOIVAO DIGITAL SOLUTIONS not only opens up a new path but also gives the craft village a renewed identity. It carries the breath of the modern era, yet the traditional soul remains intact, like a rainwater jar by the front veranda. Even through a screen, visitors can still sense the neatness, skill, and work ethic of the artisans.

Thanks to the virtual showroom, craft villages become more approachable for young audiences, more attractive to the media, and more compelling to visitors from distant lands. Everyone wants to explore, to understand, and then to retell the story.

Beyond simply showcasing products, the virtual showroom builds a distinct signature for each craft village. From layout and storytelling to the smallest details, everything reflects professionalism and care, leaving viewers with a lasting impression of a deep, rustic, and precious Vietnamese craft identity.

Implementation process of MOIVAO DIGITAL SOLUTIONS’ virtual reality solutions

  • Consultation and on-site survey
  • Concept development and experience scripting
  • VR, 360, and 3D content production
  • Integration, handover, and SEO optimization

FAQ – Frequently Asked Questions

Do we need VR headsets?
No elaborate devices are required. A simple smartphone or computer is enough for visitors to “step into the village,” explore each room and each crafted piece as if they were actually there.

How much does it cost?
Costs depend on project scope: the size of the space, the number of capture points, how much 3D content must be created, and whether e-commerce integration is required. Since craft villages differ in scale, MOIVAO DIGITAL SOLUTIONS always calculates solutions suited to each specific case.

How long does it take to complete a project?
Some projects can be completed in just a few weeks; others require several months, depending on the size of the space and the volume of content. Doing it well is like building a proper house – you can hurry, but you shouldn’t rush.

Can we sell products through the virtual showroom?
Yes. The virtual showroom can integrate shopping carts, payment gateways, and connections to e-commerce platforms. When visitors see something they like, they can buy it immediately, just as if they were standing in the middle of a marketplace picking out their favorite items.

Can small craft villages do this as well?
Absolutely. A single small display area is enough to build an initial virtual showroom. As the craft grows, with more products and stories to tell, the virtual space can expand too – like a family house that adds a warm new kitchen or courtyard as more members gather.

MOIVAO DIGITAL SOLUTIONS hopes to accompany craft villages everywhere – from narrow alleyways to distant regions – so that with just a single tap, visitors from all corners of the world can come “home” to the village, rediscover the craft, cherish it, and choose to bring handcrafted pieces of Vietnamese soul into their own lives.

In the near future, when people search for virtual tours of Vietnamese craft villages, they will be able to see a clear, living list such as:

  • Virtual showroom – Phù Lãng Ceramics (Bắc Ninh)
  • Virtual showroom – Vạn Phúc Silk (Hà Nội)
  • Virtual showroom – Đông Hồ Folk Paintings (Bắc Ninh)
  • Virtual showroom – Đồng Kỵ Wood Carving (Bắc Ninh)
  • Virtual showroom – Đại Bái Bronze Casting (Bắc Ninh)
  • Virtual showroom – Chuôn Ngọ Mother-of-Pearl Inlay (Hà Nội)
  • Virtual showroom – Phú Vinh Bamboo & Rattan Weaving (Hà Nội)
  • Virtual showroom – Tây Hồ Conical Hats (Huế)
  • Virtual showroom – Bàu Trúc Pottery (Ninh Thuận)
  • Virtual showroom – Non Nước Stone Carving (Đà Nẵng)
  • Virtual showroom – Làng Vân Rice Wine (Bắc Giang)
  • Virtual showroom – Kim Sơn Sedge Mats (Ninh Bình)
  • Virtual showroom – Đồng Xâm Silver Engraving (Thái Bình)
  • Virtual showroom – Quảng Phú Cầu Incense Village (Hà Nội)

From the virtual showroom to real-life village experiences

Even though the virtual showroom is spacious and convenient, the true heart of the craft village still longs for visitors to come in person one day. Some things cannot be fully felt by sight and sound alone. You need to touch the glaze that still seems to carry the scent of earth, hear the loom clacking in a quiet house, and feel the heat radiating from a glowing charcoal kiln to truly appreciate the effort, patience, and devotion of the artisans.

The virtual showroom is like a doorway, gently guiding visitors from all over back to the craft village. After wandering through the digital space, hearts often begin to yearn for the real place – to sit and share a cup of tea with the artisans, listen to their stories of life and craft, and witness with their own eyes the skillful hands that create these deeply Vietnamese works.